Creating online clothing came naturally, and after designing his own duds in There and Second Life, he found that others wanted them, too.
Lokke has never considered himself a gamer but he did enjoy tinkering with computer graphics. "When I found out how expressive I could be in Second Life and that I retain copyrights for the things I make, I knew I was in Second Life to stay," says Lokke, who lives in Brooklyn, while his partner Lament, whom he's never met face to face, lives in Milwaukee. Linden's intellectual property policies also helped. Once he'd learned how much more creative he could be in this new world, he was hooked. That's also where he met his business partner, Theo Lament, and it was Lament who introduced Lokke to Second Life in 2004. It was "there" that he discovered his love for virtual clothing design. Lokke started his online adventures in the 3D virtual universe There. It's these aspects of Second Life that attract entrepreneurs like Peter Lokke. Second, Linden has taken the remarkable step of allowing players to retain the copyright for their in-game creations. First, Linden dollars, the in-world currency, are easily traded for U.S. Linden Labs, the creator of Second Life, has welcomed the entrepreneurial inclinations of its community in two important ways. It's the work element - the embrace of entrepreneurship - that's perhaps most unique to Second Life. Based on the futuristic Metaverse from Neal Stephenson's seminal sci-fi novel Snow Crash, Second Life aims to truly be a second life for users, with opportunities for both work and play. Second Life is different, though, because there's no slaying of dragons to level up a character or collecting weapons to prepare for battle, but you can buy and develop online real estate, import images to craft your own in-world creations, or attend a drum circle with avatars created by users from all over the world. It's often lumped in with such online games as World of Warcraft or Star Wars Galaxies, known as "massively multiplayer online role playing games" or MMORPGs. Second Life is a 3D virtual world where people use avatars to explore and commune with other people. If you've never visited Second Life, here's a quick look at it. Even Reuters has assigned a bureau chief specifically to the site. To volunteer for this opportunity, join or log-in to Second Life and visit American Cancer Society Island to form or join a team.Marketers have already been exploring the world, with big-name businesses like American Apparel, Starwood Hotels, Scion and Cisco setting up virtual areas for their products - a store for American Apparel, a hotel for Starwood - in Second Life. You must be a resident of the Second Life virtual world and have an avatar. Talented scripters are needed to help develop and maintain our fundraising tools (must know LSL).Skilled builders are needed to work on projects in the Second Life community.Society Second Life team members volunteer their time toward participating in the event and fundraising.The Society events in Second Life are truly a worldwide effort of diverse communities coming together for one common goal – to eliminate cancer as a major health concern. Each person who shares the Society’s Second Life experience can take pride in knowing that they are working to create a world where cancer will no longer threaten our loved ones. Second Life volunteers have the ability to reach out to millions of people all over the world, sharing the Society’s mission and advocating for those touched by cancer. If you are new to Second Life, there are many residents and groups within Second Life who offer tutorials to help with your avatar and with building things in the virtual world. Team members meet online whenever it is convenient for your team.
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